Author: davemastovich

Comparing iPad to Kindle Fire Misses the Point

Does the iPad Finally Have Some Real Competition?

“Wonderwall” – Sounds of Marketing

Penn State Messaging Not “In Best Interests of University”

The “Interview Quotes” Book Format

Madoff Madness: The 60 Minutes Interview

9-9-9, Occupy Wall Street, Tea Party: Different Messages Yet Common Thread

When Salespeople Aren’t Going to Make It, Do the Right Thing

“Every Day Is Exactly the Same” – Sounds of Marketing

Stuck In the Middle–Are Middle Managers No Longer Needed?