Author: davemastovich

293: Kyle Smart, Partner and Chief Medical Officer of CVMG

292: What Worked at Apple Didn’t Work for JCPenney

291: Senior Leaders: Stop Misperceiving Marketing, Because It’s Costing You Money

290: Buying Someone Food Is Not Marketing

289: Industry Experience is an Added Bonus, Not a Top Priority

Volvo Doesn’t Want You To Buy Their Cars: Here’s Why This Matters

288: A Few Good Lines

287: The “Not My Problem” Problem

286: Do You Have a Minute?

285: What Would It Take for You to Fire A Client? 3 Ways to Find and Keep Customers that Fit