Author: davemastovich

294: Lisa Rios, CEO of the LDI Group

Burger King’s Doing the Impossible with the Impossible Whopper

293: Kyle Smart, Partner and Chief Medical Officer of CVMG

292: What Worked at Apple Didn’t Work for JCPenney

291: Senior Leaders: Stop Misperceiving Marketing, Because It’s Costing You Money

290: Buying Someone Food Is Not Marketing

289: Industry Experience is an Added Bonus, Not a Top Priority

Volvo Doesn’t Want You To Buy Their Cars: Here’s Why This Matters

288: A Few Good Lines

287: The “Not My Problem” Problem