Author: davemastovich

Making Customers Happy Lowers Your Cost of Selling

How You Can Better Understand Your Customer to Keep the Ones You Have and Get More Good Ones

Three Reasons to Leverage Halloween to Share Your Brand Story

Are You Treating Your Employees Like Customers?

HBR Agrees: Storytelling Can Make or Break Your Leadership

Why Personas Are BULL$H!# and How You Can Do Better

376: How You Can Leverage “The Dynasty” Traits to Win in Business, Sports and Life

5 Questions to Ask When Interviewing Strategic Partners

The Ellen Degeneres Apology: What Worked, What Didn’t and Why

The Ellen Degeneres Apology: What Worked, What Didn’t and Why